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Bachelor's Degree

Business Marketing
Online Degree Program

CLASSES START
Mar 4th

36 Mo.

Program Length

122

Credits

Online

Format

$464

Cost Per Credit

Bachelor's Degree

Business Marketing
Online Degree Program

Earn a degree and learn how to influence buying decisions

AccreditationIACBE accredited,1 Accredited by the Higher Learning Commission
Transfer creditUp to 91 approved credits
CurriculumReal-world business coursework with hands-on marketing exercises
PathwaysEarn dual credit towards an MBA degree program
QuickPathsTransfer credit, stackable credentials, and adaptive learning technology build a faster pathway to a higher education with Herzing University

Ranked by U.S. News & World Report as one of the best online bachelor's programs in 2024

Marketing

Overview: Bachelor of Science in Marketing

The Bachelor of Science in Marketing degree is a 122-credit undergraduate program which prepares you for a career as a marketing professional. 

The online degree program provides students with fundamental knowledge and skills in digital marketing, social media, product development, consumer behavior, marketing strategy, and much more.

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Career-focused curriculum

Discover the crucial knowledge and skills required to succeed in your work and build a foundation for continued career growth.

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Flexible schedule

You can take classes during the day or in the evening. We strive to be as flexible as possible for busy non-traditional students.

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Virtual services

Access to extensive virtual services, including academic advising, tutoring, support services, technical support and library services.

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Lifelong support

We support your ongoing career advancement by providing comprehensive, personalized student services with lifelong career coaching.

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Rolling admissions

No application deadlines to worry about. Apply when you’re ready and prepare to get started soon.

Classes Start March 4th

Learn More Today

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Curriculum

Marketing Program Curriculum

ProgramsMonthsiCredits
Bachelor of Science in Marketing36122
i. Average number of months for students to complete program
Program availability varies by location
 

Bachelor of Science in Marketing

The Bachelor of Science in Marketing combines Herzing University’s highly praised real-world business coursework with hands-on marketing exercises and projects either online or on-campus. Our students develop the creative, strategic and management capabilities needed to succeed in this highly competitive field. 

Our graduates have strong capabilities in:

  • Secondary, qualitative and quantitative marketing research methods
  • Consumer behavior concepts and principles
  • Developing strategic marketing plans
  • Thinking critically at a conceptual level while using mathematical analysis in addition to the scientific method

Required Courses in Business

All courses, 36.00 semester credit hours, are required.

or  3.00 semester credit hours

or  3.00 semester credit hours

or  or  3.00 semester credit hours

Required Courses in Marketing

All courses, 27.00 semester credit hours, are required.

Business Elective Courses

A minimum of 6.00 semester credit hours is required. Students may take any business, accounting, human resources, or economics course. Students who are qualified to take dual-credit courses may also take approved graduate courses.

Open Elective Courses

A minimum of 12.00 semester credit hours of open electives is required. A minimum of 9.00 semester credit hours must be at the 300 to 400 level.

Required Capstone or Internship

3.00 semester credit hours are required.

Required Courses in General Education

Students enrolled in this bachelor's degree must complete a minimum of 36.00 semester credit hours in general education distributed among the following disciplines. Refer to the General Education section of the catalog for specific information about courses within each discipline. 12.00 Semester Credit Hours in Communications 9.00 Semester Credit Hours in Humanities (must include 3 semester credit hours of cultural diversity) 6.00 Semester Credit Hours in Mathematics 3.00 Semester Credit Hours in Science 6.00 Semester Credit Hours in Social and Behavioral Sciences

Personal and Professional Development Courses

A minimum of 2.00 semester credit hours is required.

Tuition & Cost

Tuition & Cost

When you accept the 10% tuition discount from our Financial Commitment Scholarship, the cost of tuition for the Bachelor of Science in Marketing program is $464 per credit.1

You can potentially earn even greater savings by transferring credit from prior college coursework, applying for financial aid, or potential partnership opportunities through your employer.

Our goal is your career advancement. That’s why we are always working to improve our curriculum and processes to make our program as affordable as possible while preparing you best for success in your work.

Find my estimate

 Scholarships & Financial Aid

You may be eligible for multiple scholarships and grants, both through Herzing University and several national scholarship websites.

Find scholarships and grants 

 Military/Veteran Discounts

Veterans, Active Duty U.S. Servicemembers, and spouses may qualify for a 10% tuition discount or tuition reduction to $250 per credit.

VA/Military benefits 

i. Financial Commitment Scholarship eligibility requirements: Recommended that students limit student loan borrowing to only what is needed to cover the cost of tuition and fees. Students may borrow up to $2,000 in student loans in excess of tuition and fees to cover their cost of attendance and retain eligibility for this scholarship. Excess loan eligibility dependent on individual student situation.

Requirements

Bachelor's degree program enrollment requirements

Prerequisites to enroll in the Herzing Marketing bachelor's degree program include:

  • Completed high school diploma, GED or equivalent
  • Meet and interview with a Herzing University admissions advisor
  • Complete an enrollment application

Eligible states for enrollment: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, District Of Columbia, and the Virgin Islands.

Ask about our Merit-based Scholarship & Grants

Learn More

A career as a marketing professional could be right for you, if you:

  • Are very detail-oriented yet can also see the "big picture"
  • Have excellent communication skills
  • Are curious why people buy one product over another
  • Understand how to use visuals and graphic design
  • Have an interest in psychology
  • Are creative yet also practical in developing programs and plans
  • Are comfortable working in teams as well as alone
Bachelor's Degree in Marketing Online Program

Classes Start March 4th

Waived Enrollment Fee

Careers

If you are creative and have good business sense, a career in marketing might be the perfect fit.

Marketing Manager Ranked #1 Best Sales & Marketing Jobs of 2023 by U.S. News & World Report

Marketing is everywhere. No matter where you turn, you see it – that ad in the newspaper, TV commercial, jingle on the radio, grocery store poster, bumper sticker, email ad, and web site are all created as part of a marketing campaign intended to do one thing: compel you to buy a product.

There are many different areas of marketing, and while some professionals in this field have one specialty area, others handle multiple areas.

What can I do with a degree in marketing?

  • Advertising Sales - Also referred to as Account Executives, these individuals seek out businesses to purchase advertising space with their company. They typically work for a radio or TV station, newspaper, magazine, or Internet publisher. Sales can be conducted by phone or in person, which may include traveling and socializing with potential ad space buyers. Professionals in this area usually work on a base salary plus commission, and overall earnings can be very good.
  • Media Planning - There are many different ways a product can be marketed. Some are more traditional, and others are more innovative. Media planning identifies where the product should be advertised, based on who is likely to buy the product. For example, Oscar Mayer might advertise their kid-targeted Lunchables product on a billboard at a little league field since they know parents of children will be there to see it, and children will be reminded to ask their parents to buy it. It may be the Media Planner's duty to purchase advertising spots. Like other careers in marketing, this area of employment will also continue to grow. 
  • Market Research Analysts - The main purpose of marketing is to sell a product. To determine if the product will sell, how/where to advertise the product, and whether or not the product actually did sell, marketing research must be done. For example, before a product is developed or launched, market research is conducted to find out: Who is going to be interested in this product? Where should it be advertised so they see it? What will the buyer most want to know about this product? Does a similar product already exist? How will this product be better? How much are people willing to pay for this product?  Should an incentive be used to introduce this product (e.g. coupon or sweepstakes)? After the product has been introduced, marketers must do more research to find out what worked…and what did not. By analyzing those answers, marketers will be better prepared for their next product launch. 
  • Public Relations - Public Relations (PR) professionals are the spokesperson for their company. They are in charge of getting the word out to the public about a product, company, event or news item. They are also responsible for making sure the correct message is getting across and managing the public perception of the product. Duties of PR include: Writing and distributing press releases, finding bloggers to write about a specific product, engaging in social media such as Facebook, monitoring what people are saying about the company in newspapers and online, pitching story ideas to newspaper and internet reporters.
  • Survey Researchers - Whereas Marketing Research Analyst sort through all types of data, Survey Researchers focus solely on designing and conducting surveys. Companies in all types of industries use surveys to find out if their customers are satisfied with a product and the experiences they've had with that company. Survey Researchers must determine how to best reach the group they wish to question, and what will entice that group to respond (and respond honestly). They may use mail, phone, internet or in-person techniques.

Advancement Opportunities for Marketing Professionals

Opportunities for growth in marketing careers typically include greater accountability for marketing decisions and supervision of department employees. Certifications are offered by professional organizations for some marketing specialties (such as public relations) and may require a certain number of years working in the field. Companies and agencies that offer management training programs can put new grads on the fast-track to career growth. Advanced education (such as an MBA) may help accelerate both responsibilities and salary of marketing professionals.

Locations

Program Finder

Marketing Degree Programs

Showing 1 program for the Online campus

On Campus| Online

This bachelor's program is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment. The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling, and sales management.

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Accreditation

Accreditation & Disclosure

1. The Business Division at Herzing University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please refer to our IACBE member status page.

Download the IACBE Public Disclosure of Student Achievement

Herzing University is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.

View Herzing University Accreditation and Approvals

When I first toured the Herzing University campus three years ago, I knew I wanted to be a Herzing student. I could tell that the faculty and staff cared about who I was and they wanted to help me succeed.

Theresa Lampe Herzing University Testimonial

Theresa Lampe

Business Program

Madison Campus

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Opt-In to Receive SMS Messages

By selecting this button you agree to receive updates and alerts from Herzing University. Text HELP to 85109 for help, Text STOP to 85109 to end. Msg & Data Rates May Apply. By opting in, I authorize Herzing University to deliver SMS messages and I understand that I am not required to opt in as a condition of enrollment. By leaving this box unchecked you will not be opted in for SMS messages. Click to read Terms and Conditions and Privacy Policy.
Herzing Tuition Wizard

When do you want to start classes?

The program has an automatic transfer of credits, and allows you to transfer up to additional credits.

  Transfer Credits

The program allows you to transfer up to credits.

  Transfer Credits

The program allows you to transfer up to credit hours.

  Transfer Credit Hours
Bachelor of Science in Marketing Online Campus
Tuition
Cost per Credit$515.00
Base Tuition$62,830.00
Savings from Transfer Credits (91 x $515.00 )(-$46,865.00)
Estimated Tuition Cost*$15,965.00
Fees
One-time Program Fee$0.00
Per-semester Program Fee$0.00
Per-semester Learner Resource Fee$530.00
Estimated Total Fee*$1,590.00
Total Semesters 1
RequiredNeeded
93
Total Credits
RequiredNeeded
12231
Estimated Cost 2
Base CostYour Cost
$67,600.00$17,555.00
Estimated Savings*
$50,045.00

Available Scholarships & Loan Options

Who Can Apply

Recipients and the amounts of the scholarships vary.

Requirements

Scholarship recipients, amounts, and terms and conditions are determined by Herzing University and its donors and are subject to change. An endowment is an amount of money (fund) that is given to the University with a stipulation that the funds are invested to earn annual interest rather than spent immediately. Students and alumni can learn more through the following channels: email give@thewellofflife.com, call (262) 735-6189, or visit http://ebaygy.thewellofflife.com/make-donation-herzing-university.

Who Can Apply

Any student in a degree-seeking program that makes on-time, out of pocket payments toward tuition and fee expenses.

Requirements

The amount of the payments made that exceed the amount of excess loan funding received will be used to calculate total award. Eligible students must make on-time payments, according to a predetermined payment plan. Restrictions may vary.

  • Matching percentage is based on student’s EFC at the time of application.
  • Student’s with a Pell eligible EFC will receive a 100% match
  • Students will non-Pell eligible EFC will receive 50% match
  • Students who do no complete the FAFSA will automatically qualify for the 50% match.
Who Can Apply

Students enrolled in the following undergraduate and diploma programs:

  • Business; Criminal Justice; Dental Hygiene Bridge; Dental Assisting; EMT-Paramedic Associates Degree Program, Healthcare Administration; Health Information Management; Insurance Billing and Coding; Legal Studies; Medical Assisting; Medical Billing; Medical Office Administration; Sterile Processing; Surgical Technology
  • Students enrolled in Graduate and Post Master’s Certificate Business Programs

Continuing students may contact a Financial Aid Advisor to confirm eligibility

Requirements

Recommended that students limit student loan borrowing to only what is needed to cover the cost of tuition and fees. Students may borrow up to $2,000* in student loans in excess of tuition and fees to cover their cost of attendance and retain eligibility for this scholarship. *Excess loan eligibility dependent on individual student situation.

Who Can Apply

Available to applicants in any program that demonstrate a financial need, who are unable to cover cost of attendance with alternative resources

Requirements

Must show financial need and are unable to cover cost of attendance with alternative resources

Who Can Apply

Available to undergraduate students enrolled in an Associates or Bachelor’s degree that are on the Dean’s or President’s list

Requirements

Eligible Applicants must:

  1. Submit an application by the required deadline for applicable semester answering the following questions in paragraph form/essay format, bulleted outline, video submission, or other creative means.
    • What are your proudest achievements during this semester? (Examples: community service, campus involvement, family life, charity work, major improvement to grades, etc.)
    • What obstacles did you have to overcome to achieve your academic success this semester?
  2. Not have received any HU Strive Scholarship in any enrollment. If an applicant is not selected during a semester, they may reapply by submitting a new application in subsequent semesters for as long as they remain on the Dean’s or President’s list

The application must be submitted through Canvas by the end of the A Term immediately following the semester when the Dean’s or President’s list was earned.

Who Can Apply

Available to Herzing graduates who have re-enrolled in a higher-level degree

Requirements

Alumni may qualify as many times as they re-enroll in a higher-level degree

Who Can Apply

Employees of a business participating in the Herzing Partnerships Program

Requirements
  • Documentation showing proof of employment is required
  • Recipients must be packaged at direct cost (receiving financial aid for tuition and fees only)

Questions?

Reach out to a member of the Financial Aid team at the Online campus:

1 

Actual semesters to complete are dependent upon university approved transfer credits and program mapping.

2 

Estimated program length, estimated number of semesters, and estimated program shown above are standard by program for each student based on: a student taking a full-time course load each semester, the student not having any transfer credits (from previous Herzing experiences or from other post-secondary institutions), and successful completion of each course.

Current tuition rates for Nursing programs are effective through the Summer 2023 semester, and tuition rates for all non-Nursing programs are effective through the Summer 2023 semester.